If ‘the best things in life are free’ then clearly nobody told the 20 Premier League clubs, who spent an eye-watering £3.1bn this summer.
The top tier of English football is in a unique position. As the Premier League’s popularity and profits have grown, the money awarded to clubs competing in it far outweighs that of their European counterparts.
But Real Madrid once again proved this summer that money can only do so much.
There can be little doubt that when it comes to acquiring world-class talent for nothing or next to nothing, the Spanish giants are in a league of their own.
When Los Blancos signed Trent Alexander-Arnold from Liverpool for 10m euros (£8.4m) in June, the fee was just to accelerate the move so he could be registered in time to play in the Club World Cup.
That signing meant for the fourth time in five years Real Madrid had won the free transfer lottery after signing David Alaba in 2021, Antonio Rudiger in 2022, Kylian Mbappe in 2024 and Alexander-Arnold, who would have joined for free if Real had decided to wait, in 2025.
What makes their hoard even more impressive is that they have signed talent from their biggest European rivals in Bayern Munich, Chelsea, Paris St-German and Liverpool respectively.
La Liga commentator Phil Kitromilides told BBC Sport that when the 36-time champions of Spain come calling it’s almost impossible to ignore them.
“It doesn’t matter where you come from, it doesn’t matter who you played for before. It doesn’t matter who your team was when you were growing up as a kid, this is it. This is the biggest thing you will ever do in your career,” he said.
“Take Trent for example – he was playing for his boyhood team [Liverpool]. He wouldn’t have done this for any other club but Real Madrid. It’s the allure, the grandeur.”
The fact Real Madrid sign these players for nothing is not the surprising factor. What’s intriguing is more often than not the players are aware the La Liga club perhaps can’t afford or are maybe unwilling to pay the asking price for them.
However, they are so keen to join they are willing to run down the final year of their current deals to make it happen.
Real Madrid have a long and illustrious history of winning major trophies – and the same can be said for landing a prized free agent, notably dating back to 1988 when German international Bernd Schuster famously left Barcelona to ply his trade at the Bernabeu.
Add to the list Steve McManaman, Michael Laudrup and Fernando Morientes – a few other names who’ve made the move for free.
Kitromilides added: “[In Madrid] second is nothing, absolutely nothing. The club has a relentless desire to win everything, every single possible trophy. This philosophy has helped them to build an aura of mystique. That is what’s helped convinced big-name players to run down their contracts at big clubs.”
