Red Bull’s decision to get involved with Newcastle marks an exciting new venture for the energy drink multi-national.
Its name has been synonymous with sports like F1 and football for years, but now rugby union will get the Red Bull treatment.
The company has become one of the biggest names in F1 over the last two decades with Sebastian Vettel and Max Verstappen each winning four successive world titles in a Red Bull car, as well as picking up six constructors’ titles.
In football, Red Bull has clubs all around the world and even has a minority stake in Premier League club Leeds United, as well as being the title sponsor of the Yorkshire club.
Its distinctive yellow and red logo will now adorn the Falcons kit as Newcastle fans dream of a return to the glory days under Sir John Hall when they were champions in 1998.
Red Bull portfolio:
F1: Red Bull Racing, Racing Bulls
Football: Red Bull Salzburg, RB Leipzig, New York Red Bulls, Red Bull Bragantino (Brazil), RB Omiya Ardija (Japan)
Ice Hockey: EC Red Bull Salzburg, EC Red Bull Munich
Cycling: Red Bull-Bora-Hansgrohe
Rugby Union: Newcastle Red Bulls
