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Monday, July 28, 2025

Kohl’s Corporation (KSS) Is A Good Brand, Says Jim Cramer


We recently published 10 Stocks On Jim Cramer’s Mind As He Gives Up On Becoming Fed Chair. Kohl’s Corporation (NYSE:KSS) is one of the stocks Jim Cramer recently discussed.

Kohl’s Corporation (NYSE:KSS) is an American retailer that sells a wide variety of products. Cramer has discussed the firm several times this year. His comments during the first quarter were mostly bearish as he believed that Kohl’s Corporation (NYSE:KSS) might find it hard to recover its sales. However, this time he struck a positive tone:

“But Kohl’s is not a great company. It has a balance sheet that’s not great. But I’ll tell you one thing that it does have. It had three suitors in the 50 to 60 area. And David, the— suitors, were not, they were not clowns. . .they were legitimate people. And I’ve got to tell you. They refinanced debt. Now they did three terrible coupons. 10% refinancing. . .but they had no debt in the next five years! So I mean like, this guy, Michael Bender, the new CEO, he could turn it around! You do not want to be short this stock.

Kohl’s Corporation (KSS) Is A Good Brand, Says Jim Cramer
Kohl’s Corporation (KSS) Is A Good Brand, Says Jim Cramer

Yet, he wasn’t a fan of Kohl’s Corporation (NYSE:KSS) as soon as earlier this month:

“We are experiencing a hundred trillion dollar wealth transfer from baby boomers to Gen X, Y, and Zers, and they’re cutting their teeth on stocks right now, doing just what I’m telling you. It’s easy to spot housing wins extended to beaten-down stocks like the Target or Kohl’s. I’m not a fan of Kohl’s…”

While we acknowledge the potential of KSS as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

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